The tricky part about doing makeup for the camera is that it’s just not the same as doing everyday makeup on yourself. Some things that look great in person just don’t translate well in pictures or on video. This is especially true for makeup, which tends to photograph about two to three shades lighter.
The number one thing you need to remember about makeup for photoshoot is that the camera never captures makeup and color in quite as much vibrancy as you see it in real life. It is very important that you apply more makeup for photos than you would for going out of going to work. Even if you want a subtle makeup look for your wedding in your photos, the makeup artist will still need to really exaggerate your makeup, because it will not show up as strong through the camera. The light bouncing off of makeup changes the way it looks, and makes it look less dramatic than it really is.
Always remember after you see your makeup after your bridal trial, don’t be alarmed because you have on more makeup than you are used to wearing. In real life, there's nothing targeting and bouncing light off of your face or washing out your features. The human eye sees things differently than the lens of a camera which is why you look very different in the mirror versus in a picture.
It’s very important to hire a professional makeup artist for your wedding. Do your research! Make sure they specialize in weddings and know how to make you look good on camera and in person.